We recently posted a poll on our facebook page asking readers to vote on what form of advertising grabs their attention the most while they drive. The preliminary results are in and radio is number one. It’s not surprising. We are supersaturated with visual triggers. Red light, truck cuts you off, exit ramps, traffic signs, flashing lights on a store sign, brake lights, billboards, bumper stickers… You can only focus your attention on so much and really, the priority should be the road in front of you. This means radio wins. While we can only read so much as it flies past us on the side of the road, we can hear information on the radio at all times. A well-written 30 second radio ad can be an affordable and effective solution to the challenges facing your business.