In the book, Radio: How to start and how to succeed, there are a lot of real and tested tips for developing quality show prep for your radio show. Really, it comes down to the quality of your work and how much you want do. The more show prep you do, the more prepared you’ll be and the better you’ll sound. You can only fake it for so long, at some point, you need to do the work.
1. First of all, take time to find quality show prep. Show prep doesn’t just happen right before your show either, it’s something you’re constantly collecting. After a while you’ll be keeping an eye out for good stories as part of your daily routine and after a little while longer, you’ll begin to see everything through the eyes of a broadcaster. Every conversation you overhear, every strange thing you see, every awkward moment you experience can be turned into a story you could share on the radio. Show prep is everywhere in our lives, it’s all around you. It’s even easier now with Twitter and Facebook. You can see exactly what’s trending and be able to incorporate it into your show if it fits your audience. Start being aware of your surroundings right now; what things are happening in your life right now that you could turn into a relatable story for a radio show?
2. Check the paper, talk to the DJ from the previous shift, look through any office memos and take note of any equipment problems. After you’ve done this, find a quiet place to sit and decide what you will use for this shift and what you can use for another shift. Preparing yourself for your shift will make you more comfortable on the air.
3. Always have at least two local topics, two national topics, two entertainment/information stories, and at least one personal story ready to go before you’re on the air. Try to incorporate one of these in each break. Just one though, talking about too many things in each break is exhausting for both you and the listeners.
Want more tips for quality show prep and other ideas for your radio show? Click here to buy the book today from Amazon.
We recently posted a poll on our facebook page asking readers to vote on what form of advertising grabs their attention the most while they drive. The preliminary results are in and radio is number one. It’s not surprising. We are supersaturated with visual triggers. Red light, truck cuts you off, exit ramps, traffic signs, flashing lights on a store sign, brake lights, billboards, bumper stickers… You can only focus your attention on so much and really, the priority should be the road in front of you. This means radio wins. While we can only read so much as it flies past us on the side of the road, we can hear information on the radio at all times. A well-written 30 second radio ad can be an affordable and effective solution to the challenges facing your business.
Radio is one of the most affordable ways to advertise your business or organization. The production is inexpensive, the copy is short and pointed, and the ads can be changed on short notice if needed. The problem with radio advertising is the competition with other formats. Many people turn to iPods, CDs, and satellite radio now. Free radio is still dominant but if your ad wants to stand out, don’t just use the in-house part-time disc jockey to record your ad, go to the pros.
Contact us today and get an idea of how much we can help you. Our costs are low, we work directly with the radio stations for you, and we can manage all the details so the ad you hear on the radio can help you achieve the goals for your company.
Want to know the costs of advertising in radio? This site breaks down radio stations according to cities and states.
Don’t underestimate the power of laughter, especially in your advertisements. A funny ad will keep a potential customer’s attention; they will sit through an entire ad, maybe even turn it up so their friends can hear it. Look for what makes people laugh, what are some universally funny situations? The following story may just be one of these.
Over the weekend my husband and I took the kids to the Minnesota Zoo and it was great! So we’re making our way through the exhibits, having a great time, and I’m realizing that I don’t know some of the animals as well as I thought. I started looking at the signs before the animals so that I would stop telling the kids, “Look it’s a beaver!” And it was a river otter. “Look, it’s a buffalo!” No, a bison. “Look, it’s an ostrich!” Nope, an emu. Ok, fine, forget it. You win biologists. I’ll read your stinking signs.
We make our way to an exhibit with a series of Minnesota animals, you know wolves, racoons, lynx, and we finally come around to the wolverine window and I first look at the sign to make sure I know what I’m talking about. Then I glance down to find the animal and low and behold, the wolverines are getting busy. I mean, there is NO mistaking what’s going on. These two are enjoying an afternoon delight. And there we are; me, my husband, and kids watching with a bit of curiosity and confusion. The kids are asking, “Mommy, what are they doing?” Of course, they’re wrestling sweetie. They’re wrestling. But then we decided to make it the first of “the talks” and proceeded to explain that when a mommy wolverine and a daddy wolverine love each other very much… No, that’s not true.
What actually happened was my husband and I giggling like a couple of teenagers and my kids watching the poor female wolverine looking very uncomfortable. Actually, we all were. We decided to hit the gift shop and head home.
All in all, it was a fun day at the zoo. We are looking forward to visiting again next summer. Just in time for the new baby wolverines exhibit.